Travel Audience Segment
Did You Know...?
52% of our audience has taken trips over 100 miles (each way) in the US in the last 12 months.
Our audience 2 times more likely to have taken 3-4 personal domestic trips in the last 12 months.
Our audience is 1.5 times more likely to stay 1 week on their personal domestic trip.
*Source: comScore, PlanMetrix Site Audience Profile A18+, February 2011
Outdoor Hub visitors remain active when they take their vacation time! While vacationing in the last 12 months,
Our audience is 8 times more likely to have gone hunting.
Our audience is 3 times more likely to have gone fishing or taken a guided tour.
Our audience is 2.5 times more likely to have visited a cultural/historic site.
Our audience is 2 times more likely to have gone to a theme park, taken a cruise, or spent time on the beach.