Tobacco Audience Segment
Did You Know...?
90.8% of the Outdoor Hub audience is 18+
Our audience is 1.5 times more likely to have smoked 1-2 packs of cigarettes a day.
Our audience is 3.5 times more likely to have smoked cigars in the last 12 months.
Our audience is over 1.5 times more likely to have used smokeless/chewing tobacco in the last 12 months.
*Source: comScore, PlanMetrix Site Audience Profile A18+, February 2011
We surveyed our audience in 2010, and Outdoor Hub visitors enjoy tobacco products!
82% prefer to smoke cigarettes
68% smoke 3x/day
62% prefer long cut smokeless tobacco
46% chew 3x/day
Visitors to Outdoor Hub are also active consumers! In the next 2 weeks,
81% are likely to purchase Cigarettes
78% are likely to purchase long cut