Outdoor Hub Power Sports Facts
Did You Know...?
Our audience is 3 times more likely to have raced cars in the last 6 months.
Our audience is 3 times more likely to have gone motorcycling in the last 6 months.
Our audience is almost 7 times more likely to have gone snowmobiling in the last 6 months.
*Source: comScore, PlanMetrix Site Audience Profile A18+, February 2011
We surveyed our Power Sports channel audience in 2010, and Outdoor Hub has some of the most dedicated and active off-roaders online!
93% own an off-roading vehicle
66% have insurance on their vehicle
94% prefer to go off-roading in the dirt
In season, 30% of respondents go off-roading 1x/week
Visitors to Outdoor Hub are also active consumers! In the next 6 months,
81% of respondents are likely to purchase Gas/Oil for their Off-road vehicle
78% of respondents are likely to purchase Performance Parts
70% of respondents are likely to purchase Sunscreen
69% of respondents are likely to purchase Protective Gear for Off-roading
66% of respondents are likely to purchase Off-roading Apparel