Outdoor Hub Camping & Hiking Facts
Did You Know...?
Our audience is over 1.5 times more likely to have gone hiking/backpacking in the last 6 months.
*Source: comScore, PlanMetrix Site Audience Profile A18+, February 2011
We surveyed our Camping & Hiking channel audience in 2010, and Outdoor Hub has some of the most dedicated and active campers and hikers online!
87% participate in hiking and/or camping activities
59% prefer to hike/camp with friends
58% like to go hiking/camping within the State they live in
87% hike/camp to be outdoors
In season, 31% of respondents go hiking/camping 1x/month
Visitors to Outdoor Hub are also active consumers! In the next 6 months,
65% of respondents are likely to purchase Insect Repellent
56% of respondents are likely to purchase Sunscreen
47% of respondents are likely to purchase Sunglasses
45% of respondents are likely to purchase Cooking Gear
45% of respondents are likely to purchase Hiking Apparel