Outdoor Hub Boating & Water Sports Facts
Did You Know...?
Our audience is almost 5 times more likely to have gone canoeing/kayaking in the last 6 months.
*Source: comScore, PlanMetrix Site Audience Profile A18+, February 2011
We surveyed our Boating & Water Sports channel audience in 2010, and Outdoor Hub has some of the most dedicated and active boaters online!
95% participate in boating activities
87% own a boat
80% have insurance on their boat
81% go boating to go fishing
In season, 39% of respondents go boating 3x/week
Visitors to Outdoor Hub are also active consumers! In the next 6 months,
86% of respondents are likely to purchase Gas/Oil for the boat
69% of respondents are likely to purchase Sunscreen
53% of respondents are likely to purchase Hotel Accommodations
51% of respondents are likely to purchase a Fishing Rod & Reel
50% of respondents are likely to purchase Hats