Why Outdoor Hub?
We are the information engine of the outdoors!
Untapped Audience:
Outdoor Hub reaches fresh, loyal and passionate consumers (14.5MM of them a month*) eager to take advantage of new product information available with the click of a button. Unlike our online competitors, our readers are not recycled from a print publication or TV program, which ensures that your message will always reach new eyeballs.
Knowledge:
Outdoor Hub takes the time to understand the objectives of your campaign, your target audience, and your campaign success metrics. Our expertise allows us to develop specific media campaigns that will generate the highest return on investment.
Unique Opportunities:
Outdoor Hub's unique partnering structure with its publishers allows for content embedding, customized blogging, sponsorships, and other high-impact opportunities that are not available with the competition. We do not have remnant inventory; rather, all of our clients campaigns run in premium positions on our sites.
Delivery:
Outdoor Hub guarantees that your campaign will be delivered in full and that every impression you purchase will be delivered to your target audience. Unlike traditional forms of media that rely on speculation of delivered messaging, Outdoor Hub’s 3rd party ad server (DFP) validates all of its claims.
Performance:
Outdoor Hub tailors each campaign upfront and then optimizes it throughout the campaign flight to ensure all objectives are met or exceeded. Unlike traditional print and TV campaigns, Outdoor Hub is quick and nimble at modifying a campaign to meet or exceed goals.
Let Outdoor Hub promote your brand in our safe environment of exclusive websites that reach the outdoor enthusiast audience. Join the expedition!
What Online Does Better
In-Depth and Efficient Targeting
Online advertising enables brands to pinpoint consumers in ways that traditional media could only dream about.
The online advertiser can isolate target markets by DMA or City, by demographics and personal interests, by the context of site content, by the time of day, or past online behaviors on our network of sites or beyond.
What Online Does Better
Control of Frequency
Advertisers can increase frequency through surround sessions, limit it through frequency caps, and better control reach through the refined targeting capabilities offered online.
What Online Does Better
Cost Effective
Pay per click search advertising and banner and sponsorship placements purchased on a cpm model are all more cost effective than traditional ads. In addition, the production of online creative is typically less than that of traditional TV and magazine ads.
Why pay more to reach the same number of people?
What Online Does Better
Instant Leads
When people visit your website they can access your product or service immediately. These visitors can easily become buying consumers based on the call to action and functionality of your website. This is not possible with traditional advertising.
What Online Does Better
More Tangible Tracking
Take the guesswork out of measuring campaign results.
Online campaigns allow you to track the number of ad impressions, consumer interactions with the creative, purchase funnel activity and branding impact.
All of this makes for tangible evidence of ROI when it comes time to measure campaign results.
"What gets measured can be improved and what gets inspected gets done"
What Online Does Better
Real-Time Optimization
Are you unsure of which creative will appeal to your market segment(s)?
Do you need proof of an ad placement's performance before it's too late?
Mid-campaign, do you have a change in creative messaging for your brand?
Is the campaign click-thru-rate not meeting goal?
All of these issues, and more, are solved with the ability for real-time optimizations of campaigns in the digital media industry. Online campaigns are not a "set it and forget it" media buy, the campaigns are ever-evolving due to real-time optimizations.
- Targeting
- Frequency
- Cost
- Leads
- Tracking
- Real-Time